User Experience design influences all parts of a website, from branding to content, with the key deliverables at different phases of a project.
User experience (UX) design deliverables include both low and high fidelity wireframes, workflow diagrams, and click-through prototypes, and at times, can work together with visual design deliverables.
The user experience of a website visitor is in every part of the website from branding to content, but the key points in UX design focus on workflows, wireframes and user testing.
Testing designs, whether internal or by the user base, are an effective way to provide evidence on which design direction to go. Setting up and executing the tests is followed up by analyzing the results in context with other findings such as analytics.
For complex website processes or controversial design decisions, usability testing provides evidence that shows exactly what users might think or do when interacting with a website. Usability testing can be used to help with readability of logos, understanding certain terminology, knowing what to click first, or even what stands out in a design. There are various types of usability testing, from in-person interviews, to online A/B testing tools.
