A step-by-step approach for when projects get a little "wibbly-wobbly, timey-wimey"
I will soak up as much information as possible at the beginning of a project, which means I'm brimming with ideas. To help consolidate all these ideas and provide a focus, I like to have a design process in place.
Grouping a project into phases of various tasks helps to provide flow.
Whether the website is new or currently live, I start with discovering all the details of the project.
Defining project's concept and the business goals provides an understanding of what needs to be designed and built.
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Researching the target audiences helps create user experiences that work well.
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Understanding competitors secures a niche in the market and reveals the current mental models of potential visitors.
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Once the content for a site is gathered, I provide it a good structure and a feeling that evokes the branding.
Gathering and structuring content reduces stress and cognitive load for site visitors.
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Website visitors have a different way of consuming content than other media.
See ExamplesUser Experience design influences all parts of a website, from branding to content, with the key deliverables at different phases of a project.
Defining, designing and prototyping the user's journey on a website.
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Testing designs, whether internal or by the user base, are an effective way to provide evidence for a design decision.
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The culmination of research, structure, branding, and interactivity, the design of a website is both visually obvious and psychologically subtle at the same time.
Creating meaningful logos, colors and fonts connected to project and user goals and immersed throughout the website and other media provides brand awareness.
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Incorporating the branding's look and feel into website layouts for multiple devices creates consistency and a sense of trust.
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Graphic design boosts brand awareness beyond the website UI into marketing and print collateral.
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The knowledge of front-end development and UX design pushed me into researching web accessibility guidelines, analysis and reporting.
Designing in HTML and CSS, either hand-coded or using CSS frameworks, can quickly test UX, UI and web accessibility issues.
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Understanding and working within various content management systems (CMS) bridges the gap in communication between designers and developers.
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Providing an inclusive experience by assessing and fixing web accessibility issues.
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The completion of a project is near, but now that all the major tasks are complete, there are a few items to be ironed out before launching a site.
A pre-launch checklist gathers all the essential bits for a website and supports the QA team with design clarifications.
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After launch support and social media campaigns improve SEO and engagement on the site as the internet continues to evolve.
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