Creating meaningful logos, colors and fonts based on user research, design mapping, moodboards, and content strategy provides brand awareness.
Branding a company or website is one of my favorite tasks. It’s a long process of research, design iterations, and user testing, but I enjoy the hidden meanings in logos and providing an overall idea and emotion with just a few colors and a single font. The branding process pulls from the Discovery Phase, where I can infer the feelings of future visitors to the website. I usually create a moodboard from these emotions, which helps guide the color scheme and font type.
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