Conceptual Design

I define the project's concept and the business goals through requirements gathering, functional specifications, and design strategies.

Whether the website is new or currently live, I start with discovering all the details of the project. For a new website, a conceptual design document will detail questions such as:

What are the main features and functionality of the website?
Who will be using the website?
When/where would a person visit the website?
How does a person complete their task(s) on the website?

Project Examples

SCAG 2016-2040 RTP/SCS

The concept for the 2016 RTP/SCS website was focused on focus areas, polls, a timeline and community participation.

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Larry for Mayor

The concept of the site was fairly straightfoward.

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511.org SF Bay

We set out goals for the project, the user and the design, which included accessibility, mobile first and a map focus. The kick-off meeting ended with an exercise in design mapping.

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MTC Web Accessibility

I researched and organized the criteria from the Web Content Accessibility Guidelines (WCAG) and the errors, warnings, and notices from the automated scanning tool used to create the reports for each site.

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Port of Seattle

The key concept with the Port of Seattle website was about using rules and tagging to crosslink existing content on the site to help reduce duplicate links, content and confusion.

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Insight Terra

During presentation meetings with stakeholders, we defined what the company's brand voice, style and behavior.

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The Toll Roads of Orange County

The main focus of the first site updates were the ways to pay tolls once the cash toll booths were removed. We also reviewed agency, project and user goals for the web design.