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Competitor Analysis

Understanding competitors not only helps with securing a niche market, but also understanding the current mental models of potential visitors. A mental model describes how people would think in a certain situation. Most likely the same, or similar, audiences are used by competitors as well as the current website. Therefore, those same people are used to doing things a certain way. Changing navigation or a user experience too much could result in confusion and a loss of trust.

Project Examples

Insight Terra

Researched competitors and other sites for inspiration as well as determining the mental models for navigation terms.
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The Toll Roads of Orange County

I reviewed every toll agency in the US as well as several in other countries to see how they provided information and ways to pay.
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MTC Web Accessibility

Another use of a spreadsheet to analyze various automated scanning tools for accessibility.
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511.org SF Bay

The design mapping used the location of competitors to find where 511 fit into the mix. Inspiration from other 511 and travel sites produced 4 design directions.
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Port of Seattle

Inspiration for the website came from other governmental agency websites.
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Larry for Mayor

Some examples of the competitors for the Mayoral Race.
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