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Information Architecture

Gathering and structuring content is key to knowing what to design. Content inventories, card sorting, and sitemap creation based on balancing user and project goals defined in the Discovery phase.

Gathering content can be like herding cats, but one of my favorite parts of a website is creating structure with sitemaps and navigational options. I like to use competitor research to find out which navigational terminology are used for certain types of websites. I organize content into logical groupings that help people find what they are looking for.

Project Examples

Larry for Mayor

A standard spreadsheet was used for tracking content and other assets and deliverables.
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Insight Terra

Reviewing types of navigation with the stakeholders, defining pros/cons of each type, and then tracking each page and page sections with a content inventory.
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Port of Seattle

We focused on a mostly flat structure for the information architecture, but with a hybrid-mix to allow for some depth within each section of the site. This was used with Categories and Subcategories in the Content Inventory, which tracked content types, categories and more.
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511.org SF Bay

I have done card sorting in my home office to find a way to reorganize the content from 511's current site. As the site was slowly updated and discussed with the client, different methods of presenting the sitemap were used. I created a text version for myself that eventually was used for the content inventory.
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SCAG 2016-2040 RTP/SCS

The sitemap of the RTP was fairly straightforward with large section for the focus areas.
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The Toll Roads of Orange County

The focus of the competitor analysis also included navigation. After doing a site audit, we found several pages with duplicate content, and a card sorting exercise help to find groupings and hierarchy to create sitemaps.
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